Advanced Typography | Final Compilation & Reflection
April 21,2025
ZHOU BOYING / 0369087
Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Links to Blog
Task 1: Exercises
Task 2: Key artwork and collateral
Task 3: Type expression and application
Instructions
Task 1: Exercises
2) Type & Play Part 1
Fig 1.1 Axial System Final (PNG)(27.04.2025)(Week 1)
Fig 1.2 Radial System Final (PNG)(27.04.2025)(Week 1)
Fig 1.3 Dilattional System Final (PNG)(27.04.2025)(Week 1)
Fig 1.4 Random System Final (PNG)(02.05.2025)(Week 2)
Fig 1.5 Grid System Final (PNG)(02.05.2025)(Week 2)
Fig 1.6 Modular System Final (PNG)(02.05.2025)(Week 2)
Fig 1.7 Transitional System Final (PNG)(02.05.2025)(Week 2)
Fig 1.8 Bilateral System Final (PNG)(02.05.2025)(Week 2)
Fig 1.9 Compilation of eight typographic system layouts (with guides) based on The ABCs of Bauhaus Design Theory.(PDF)(02.05.2025)(Week 2)
Fig 1.10 Compilation of eight typographic system layouts (without guides) based on The ABCs of Bauhaus Design Theory.(PDF)(02.05.2025)(Week 2)
2) Type & Play Part 1
Fig 2.3 Overall Process(PDF) (09.05.2025)(Week 3)
Fig 2.4 Final Poster (PNG) (13.05.2025)(Week 4)
Task 2: Key artwork and collateral
12/05/2025 - 10/06/2024(Week 3 - Week 8)
Final Task 2 Outcome Compilation
Fig 3.1 Black wordmark on white background (19/05/2025)(Week 6)
Fig 3.2 White wordmark on black background (19/05/2025)(Week 6)
Fig 3.3 Colour Scheme (19/05/2025)(Week 6)
Fig 3.4 Wordmark in darkest shade of the palette and background in lightest shade of the palette(19/05/2025)(Week 6)
Fig 3.5 Wordmark in lightest shade of the palette and background in darkest shade of the palette(19/05/2025)(Week 6)
Fig 3.6 Finalized Animation (27/05/2025) (Week 7)
Fig 3.7 The final collateral#1 (03/06/2025) (Week 7)
Fig 3.8 The final collateral#2 (03/06/2025) (Week 7)
Fig 3.9 The final collateral#3 (03/06/2025) (Week 7)
Fig 3.10 Instagram Feed Design Layout. (03/06/2025) (Week 7)
Fig 3.11 Instagram Feed Design Layout. (03/06/2025) (Week 7)
Instagram Link : Click Here
Fig 3.12 Task 2A Compilation (22/05/2025) (Week 6)
Fig 3.13 Finalized Animation (27/05/2025) (Week 6)
Fig 3.14 Task 2B Final Outcome. (03/06/2025) (Week 7)
Task 3: Type expression and application
20/06/2025 - 13/07/2024 (Week 10 - Week14 )
Task 3 Final Outcome
Fig 4.1 Task 3 Final (10/07/2025) (Week 13)
Fig 4.2 Task 3 Final (08/07/2025) (Week 12)
Fig 4.3 Font Presentation 1 (08/07/2025) (Week 12)
Fig 4.4 Font Presentation 2 (08/07/2025) (Week 12)
Fig 4.5 Font Presentation 3 (08/07/2025) (Week 12)
Fig 4.6 Font Presentation 4 (08/07/2025) (Week 12)
Fig 4.7 Font Presentation 5 (08/07/2025) (Week 12)
Fig 4.8 Font Application 1 (08/07/2025) (Week 12)
Fig 4.9 Font Application 2 (08/07/2025) (Week 12)
Fig 4.10 Font Application 3 (08/07/2025) (Week 12)
Fig 4.11 Font Application 4 (08/07/2025) (Week 12)
Fig 4.12 Font Application 5 (08/07/2025) (Week 12)
Fig 4.13 Task 3 Final (14/07/2025) (Week 12)
Task 3 Final Outcome
Fig 4.1 Task 3 Final (10/07/2025) (Week 13)
Fig 4.2 Task 3 Final (08/07/2025) (Week 12)
Final Reflection
Experience
Across all three tasks in this module, I experienced typography as a deeply versatile and evolving discipline. In Task 1, I translated textures from nature into expressive letterforms, learning how observation can inform form-making. In Task 2, I created a personal typographic identity and explored how type can communicate emotion, motion, and branding. Task 3 challenged me to design a complete typeface system using a dot-grid structure, from sketching to digitization to final application in real-world mockups. Each stage brought new tools, new perspectives, and new ways to think about typography as both a creative and technical practice.
Observation
One recurring insight was the importance of balance between concept and execution. I noticed that while expressive ideas are important, they must be supported by structural clarity, proportion, and readability—especially in type design. I also observed that typography can behave like a language: it needs rhythm, tone, contrast, and adaptability. Whether working with cracked textures, bubble letterforms, or pixel grids, I realized that even minor visual adjustments—like spacing, color, or stroke weight—can dramatically influence how a typeface is perceived and understood.
Findings
Through this module, I discovered that type design is not only about creating letters—it’s about building systems with purpose and personality. A successful typeface must be functional, expressive, and adaptable across different media. I found that working across three very different tasks helped me understand typography from multiple entry points: as storytelling (Task 1), as personal identity (Task 2), and as a professional design system (Task 3). Most importantly, I’ve learned to connect intuition with structure, emotion with logic, and creativity with precision.
Acknowledgement
I sincerely thank Mr. Vinod for his thoughtful guidance and detailed feedback throughout the semester. He not only provided clear direction on technical aspects, but also encouraged me to reflect on my work from multiple perspectives—including design logic, visual rhythm, and media adaptability. I will continue to build on what I’ve learned this semester and keep exploring and improving in future type design and visual projects.
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